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商品編號： 9-810-099 出版日期： 2010/02/26 作者姓名： Hardymon, G. Felda;Leamon, Ann 商品類別： Entrepreneurship 商品規格： 23p 再版日期： 2010/08/25 地域： China 產業： 個案年度： 2008 -
商品敘述：
In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company''s bid for the advertising concession in Shanghai''s 13 existing and planned subway lines. This is complicated by the fact that he is also a general partner in Gobi Partners, one of DMG''s largest investors. The company is bidding against its largest competitor, which also investigated acquiring DMG a few months before. DMG has very little cash, and the publicly traded competitor knows it. How does Tom structure the bid? How does he get the money for it? How does he manage the company, given its inability to attract a CEO and his firm''s need to have an exit? Lastly, how does he manage his responsibilities - to his firm, his limited partners, his coinvestors, and the company?
涵蓋領域：
Entrepreneurship;Advertising;Private equity;Strategy
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